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Victor Guerrero, MBA, serves as the El Paso Market Director of Marketing, Communications, and Community Relations at HCA Healthcare since 2019, focusing on strategies to enhance market share for healthcare services in West Texas, achieving notable growth in bariatric surgical volume and labor and delivery services. Previously, as Assistant Marketing Director at The Hospitals of Providence, Victor established efficient marketing operations that resulted in a significant volume increase. Victor's career also includes roles such as Volunteer Program Manager at University Medical Center of El Paso, where community programs were developed, and Public Information Officer for the City of El Paso Museums & Cultural Affairs Department, overseeing public relations for multiple museums and quality-of-life events. Education includes an Executive MBA and a Bachelor of Arts in Communications from The University of Texas at El Paso.