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Natalie Alfar is a Digital Growth Manager at HBX Group, specializing in growth and churn prevention strategies for hotels, employing automation and collaborative efforts with other teams. Previously, as a Digital Growth Specialist at Hotelbeds, Natalie focused on customer growth strategies and global marketing programs. Early career roles include Regional Assistant Product Marketing Manager at Engelhard Arzneimittel, and Marketing Specialist at Huawei Technologies, where significant work in influencer marketing and campaign management was conducted. Additional experience includes content creation, event coordination, digital marketing, and social media management across various companies. Natalie holds a Bachelor's degree in Accounting from the University of Jordan.