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Gina Lombardo-Negron serves as the Vice President and Media Director at Hawthorne Advertising since April 2009, where the agency focuses on brand growth through technology and data-driven strategies. Prior to this role, Gina held the position of Associate Media Director at Hawthorne Direct, contributing to integrated marketing campaigns with a strong emphasis on brand response advertising. Earlier experience includes serving as Partner and Associate Broadcast Director at MEC Interaction and as Broadcast Supervisor at Wunderman. Gina holds a Bachelor of Science in Communications from St. John's University, where studies were completed from 1989 to 2003.