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The Marketing and Sales team at Hawthorn Senior Living is responsible for driving occupancy and resident satisfaction across all communities. This team focuses on building personal relationships with potential residents and their families, generating and following up on leads, and developing new strategies to maximize occupancy rates. Additionally, they implement nationwide digital marketing campaigns and collaborate with on-site management to ensure alignment with Hawthorn's goals. Key roles include Regional Directors, Marketing Directors, Sales Counselors, and Digital Marketing Managers who collectively work to achieve 100% resident satisfaction, occupancy, and budget compliance.