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João Costa possesses extensive experience in e-commerce and digital marketing across various industries, with a current role as B2C E-Commerce Lead at Haworth International since February 2022. Previous positions include leading B2C e-commerce strategies at Oh My Digital for clients like Domino's Pizza and Merrell Shoes, and serving as a Digital Marketing Teacher at IPAM. João co-founded TeamSportz.Pro, which focuses on innovative sports technology. A strong background was established at FNAC Portugal, where João managed e-commerce strategies, and in roles at Staples Europe, Worten, and TIMWETECH, driving digital marketing initiatives and omnichannel strategies. João holds a Licentiate degree in Marketing Management from Escola Superior de Ciências Empresariais.