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Hugh MacKinnon is a seasoned professional in innovation and creative strategy, currently serving as the Director and Head of Innovation and Creative at Havas SO since August 2021. Concurrently, Hugh mentors at Bethnal Green Ventures, focusing on high-impact technology startups in the health tech, green tech, and gov tech sectors. As a founder of A Shot in the Arm, Hugh aims to modernize healthcare experiences. Previous roles include freelance consulting at Langland, Partnerships EMEA at Techstars, and leadership positions at The Bakery London and TBWA\WorldHealth London, demonstrating a strong focus on client relationships, strategic growth, and marketing in the healthcare industry. Educational credentials include a Bachelor's degree in Biological Science from The University of Edinburgh and further studies in innovation at Stanford University.