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Rusty Beukes is a seasoned creative professional with extensive experience in the fashion and editorial industries. Currently serving as Creative Director at Red Havas ME since August 2022, Rusty leads comprehensive creative processes and collaborates with various artists to create cohesive visual narratives. Rusty's previous roles include acting as Editor-in-Chief and Style Editor at GQ Middle East, and Group Fashion Director for GQ & Glamour South Africa, showcasing a strong leadership presence in high-profile publications. Additionally, Rusty has a background as a menswear fashion stylist and has contributed to various digital and print platforms throughout a notable career, supported by a Bachelor's degree in Marketing and multiple certificates in graphic design.