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Urmisha Patel has extensive experience in media and digital marketing roles. Urmisha began their career at TMP Worldwide as a Digital Media Planner from 2002 to 2006. Urmisha then worked at Barkers Advertising as a Digital Media Planner and later as a Digital Media Manager from 2006 to 2009. Following this, Urmisha joined Penna Communications as a Digital Media Manager from 2009 to 2012. Urmisha then moved to Penna as a Media Manager from 2006 to 2015, primarily focusing on recruitment attraction and employer branding strategies. Currently, Urmisha works at Havas People as a Media Strategy Director, providing strategic media knowledge and thought leadership across the company's media activities.

Urmisha Patel pursued their education in a chronological order, starting with a Bachelor of Arts with Honours degree in Humanities from Nottingham Trent University, which they completed between 1998 and 2001. Following this, they attended Birmingham City University from 2001 to 2002, where they obtained a Master's degree in Media Production with a focus on Radio, Television, and Digital Communication.