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Rayane Assis is a skilled business intelligence professional with extensive experience in data extraction, treatment, and analysis across various platforms. Currently serving as Coordenador Business Intelligence at Havas Life São Paulo since July 2022, responsibilities include data extraction from platforms like Funnel and Google Ads, as well as creating dashboards in Looker Studio and Power BI. Previously, Rayane worked at Órama Investimentos, where duties involved data handling from tools such as Salesforce and Tableau, and in earlier roles at Casa & Video and Agência Sapiens Madureira, focus included marketing analysis and campaign planning. Rayane holds multiple postgraduate degrees in Big Data and Marketing, Management of Digital Communication and Social Media, as well as an MBA in Digital Marketing, complemented by a Bachelor’s degree in Advertising.