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With more than 24 years of PR and marketing strategy experience, Jarrod serves as president of Havas Formula’s east region, overseeing several Consumer and B-to-B divisions, as well as the agency’s digital arm, Havas ATTN, and the agency’s creative and strategy team.

A seasoned strategist and storyteller, Jarrod is research-obsessed, utilizing actionable insights to develop brand positioning and program strategies that merge traditional, social and emerging media channels to help brands connect with target stakeholders. He has driven successful brand marketing programs for numerous high-profile consumer and lifestyle brands in a wide range of industries, from food and beverage, spirits and consumer packaged goods to travel/hospitality, luxury and automotive.

On a perpetual quest for further education, he earned his master’s in strategic communications from Columbia University and holds APR accreditation through the Public Relations Society of America. He is also recently certified as an integrative health coach from the Institute for Integrative Nutrition.