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Erika Ivey has over 14+ years of working in the field of marketing and experiential industry, Erika understands what it takes to build impactful programs for her clients. The start of her career began with executing grassroots field marketing activations as a team lead to quickly being promoted to region manager roles to build major CPG brands such as vitaminwater, smartwater, NOS Energy, and Keurig.

Since joining Havas Street in 2019 as an Account Director, Erika has played a pivotal role in the planning and execution of Covid-safe activations for her clients. Keeping a pulse on industry insights, continuously changing regional/national mandates, and implementing of rigorous brainstorms, Erika has been able to successfully design meaningful experiences by listening to the needs of her clients' target consumers for brands including Farmer John, Farmland, Nature’s Bakery, Chase, Real Food From The Ground Up Snacks and LEGO. Thus, driving the business forward with these existing and newly cultivated relationships.