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Adriana Blasco de Oro is a seasoned marketing professional with extensive experience in the consumer goods and marketing sectors. Currently serving as the Country Manager Iberia at Hashting since January 2022, Adriana oversees a pioneering martech platform that revolutionizes D2C journeys for CPG brands. As a co-founder and partner of PromoFactory since May 2003, Adriana has established brand experience strategies for major corporations including Coca-Cola and Unilever. Previous roles include Country Manager for Spain and Portugal at The Insiders, where significant revenue growth was achieved, and Marketing & Communications Director at Patrimi Resorts S.L. Adriana began their career at McCann Worldgroup and BBVA Provincial, building a solid foundation in marketing and communications. Educational credentials include a Postgraduate degree in Marketing Management from Universidad Simón Bolívar and a Bachelor's in Public Relations from UCAB.