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Saima Khan is an advisor at HashMove and a previous employee of the Roads and Transport Authority. Saima has over 11 years of experience in customer experience and channels management. In their previous role, they were responsible for managing customer happiness, developing customer relations, and improving service delivery. Saima has also been involved in digital transformation projects, Business Intelligence projects, complaint management, design thinking, and customer journey mapping.

Saima has won several awards for their work, including the International Service Excellence Award for Customer Service Project in 2019, and they have been recognized as the Best Call Center Middle East and Best Government Services Contact Center in 2019. In addition, they have received the Best Employee award from the Director General/Chairman of the RTA and team awards for Best Customer Service and Best Mobile.

Under Saima's leadership, the RTA has successfully converted 8% of services to digital channels, resulting in a 12% decrease in customer foot-fall in face-to-face channels while increasing customer happiness by 7%. In addition, they have achieved a 95% customer satisfaction score, which has led to the receipt of a Certificate of Excellence.

Saima Khan has a Bachelor of Commerce in Accounting and Finance from Government college of commerce and economics Karachi. Saima also has an MBA in Finance from Institute of Business Administration. Saima is certified in Quality Management Systems Auditor/Lead Auditor (based on ISO 9001:2008) from NIGEL BAUER & ASSOCIATES LIMITED.