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Mari Routama is an accomplished professional with extensive experience in customer experience, development, and marketing across several industries. Currently serving as Development Director at Hartwall, Mari leads development initiatives within the On-Trade channel, focusing on sales and trade marketing. Previously, as Chief Customer Experience Officer at Jungle Juice Bar, Mari managed end-to-end customer experiences. At Finnair, Mari directed food and beverage concepts, enhancing the airline's catering. Mari's career includes significant roles at Fazer, where responsibilities spanned customer experience and marketing for retail concepts, as well as leadership within the bakery sector. Early experience includes positions at BearingPoint and Marimekko. Mari holds a Master of Science in Economics, specializing in Organization and Management from Helsingin kauppakorkeakoulu.