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Lulu Myllyniemi is an experienced professional in sales, marketing, and event management, currently serving as a Sales Development Manager and Customer Marketing Manager at Hartwall since March 2023. Prior to this, Lulu held the position of Partner at Mr Nebbiolo Oy, focusing on marketing, communications, and HoReCa sales. From January 2007 to February 2023, Lulu contributed to Viinilehti Oy in various roles, including Content Creator and Business Director, where responsibilities encompassed media sales, event management, and brand development. Lulu's earlier experience includes roles at Linnanmäki as Sales Manager and Nokia as Communications Officer. Lulu possesses a Bachelor of Business Administration from Haaga-Helia University of Applied Sciences and has additional qualifications in communications and wine education.