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Jessica Licea is a seasoned professional in programmatic and digital advertising with extensive experience across various roles in the industry. Currently serving as the Programmatic & Digital Manager at Hart since April 2023, Jessica previously held the position of Associate Director, Ad Ops at Labelium from February 2022 to February 2023, and Ad Operations Manager at Georgia-Pacific LLC from June 2019 to February 2022. Earlier experience includes serving as Digital Operations Supervisor at Starcom, where responsibilities involved developing processes for digital buying and client billing, and as Digital Sales Planner at Chicago Tribune Media Group, overseeing the execution of digital campaigns. Jessica began the career as a Digital Campaign Specialist/Planner at Chicago Suntimes and interned in graphic design at 8to18 Media. Jessica holds a Bachelor of Arts degree in Graphic Design from Columbia College Chicago, completed in 2014.