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Samantha Eardley has extensive work experience in the marketing and sales industry. Samantha began their career as a Marketing Manager at Pearson Education in 1998, and then moved to Thomson Learning as a Marketing Manager in 2001. In 2002, they joined Hodder Education as a Sales & Marketing Director until 2009 when they transitioned to a Marketing Consultant role at SE Marketing. In 2012, they became the Head of Primary Marketing at HarperCollins Publishers, and later held various roles within the company, including Marketing Director, Sales & Marketing Director, and finally, Marketing Director & UK Sales Director. Eardley also served as the Sales & Marketing Director for Collins Learning at HarperCollins Publishers from 2018 to 2022. Throughout their career, Eardley has gained expertise in marketing and sales within the publishing industry.

Samantha Eardley obtained a Bachelor of Arts degree in History from the University of St Andrews between 1988 and 1992.