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John Hofmann has a diverse background in marketing and communications, with various roles in companies such as Parramatta BMW, Omega Services, and Brian Hilton Motor Group. Prior to their current position as Lead Marketing at the Harley-Davidson Motor Company, John also held multiple roles within the same company, including Dealer Marketing Consultant and Retail Marketing Specialist. Hofmann's experience ranges from pastry chef at Braidwood Bakery to aftersales marketing executive at Jaguar Land Rover Australia.