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Drew Ormrod is an accomplished marketing and membership professional with extensive experience in leadership roles across various industries. Currently serving as the Head of Membership at Harley-Davidson Motor Company since January 2023, Drew previously held the position of Senior Director of Membership at the National Basketball Association from February 2021 to January 2023, where Drew launched the league's first-ever membership program, "NBA ID." Prior experience includes roles as Senior Director of CRM & Loyalty Programs at Luxottica, Senior Vice President of Digital at Edelman, and Partner at OgilvyOne Worldwide, where Drew developed integrated marketing strategies for major clients. Early career experiences include significant contributions at TBWA\Worldwide in managing brand campaigns and card acquisition strategies for prominent financial institutions. Drew holds an Executive Program degree in Business Analytics from The Wharton School, a Master’s Degree in Strategic Marketing from CIM, and a Bachelor’s Degree in Marketing from Cape Peninsula University of Technology.