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Neal Plunkett is a seasoned marketing professional with extensive experience in the gaming and retail sectors. Currently serving as the Director of Sports Promotions & CRM Strategy at Hard Rock Digital since June 2024, Neal oversees sports promotion planning and budgeting for sportsbook operations in the USA. Prior roles include Head of Marketing/Commercial at William Hill Ireland, where responsible for marketing strategies across multiple brands, and Head of Smart Retail & Omni Channel, focusing on seamless betting experiences. Previously, Neal was the Head of UK Retail Marketing at Ladbrokes Coral, managing a significant budget and innovative marketing initiatives. With a background in marketing roles at Molloy Group, Superquinn, Safeway, and Lidl, Neal has developed comprehensive marketing strategies and led teams through substantial business transformations. Neal holds a Master’s Degree in Digital Marketing from the Digital Marketing Institute.