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Rob Swelgin is an experienced professional in product management and marketing, currently serving as a Senior Merchant for Power Tools at Harbor Freight Tools since December 2017. Rob's role involves overseeing new product development, branding, pricing, promotion, and marketing for both retail and digital platforms. Prior to this, Rob held various positions at Werner Co., including Product Manager for stepladders and attic ladders, and was involved in managing product launches and B2B marketing initiatives. Rob obtained an MBA with a focus in International Business from Marquette University and holds a BS in Biology and Business from Arizona State University. Additional experience includes internships in marketing analysis and business development, along with a background in program management and technical sales.