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Mel Durana serves as the Director of Store Design and Visual Merchandising at Harbor Freight Tools since August 2024. Previously, Mel held the role of Director of Store Design & Visual Merchandising at The Guitar Center Company from October 2019 to August 2024, overseeing visual merchandising strategies for over 300 stores, enhancing customer experience and driving sales through innovative store designs. Key achievements include leading a comprehensive redesign of new store concepts in the retail sector. Mel's extensive experience also includes a tenure at Cost Plus World Market, where responsibilities included managing a team focused on visual branding and merchandising, and earlier roles that encompassed product management and planning. Mel's career began at The Discovery Channel Store, enhancing merchandise assortment and sales performance. Educational background includes studies at Columbia Union College.