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Paola Castellanos is an experienced e-merchandising professional currently serving as Responsable e-merchandising at Happywool.com since October 2023. Prior to this role, Paola worked at SAINT MACLOU from September 2020 to November 2023 as an E-merchandiser & Webmaster, where responsibilities included UX/UI redesign, customer journey optimization, and commercial site management. Earlier, Paola held positions at Jules as Chargée e-commerce for France, Spain, and Italy, and Business Developper Marketplace, focusing on product selection and marketplace activity management. Paola's career began in digital journalism with roles as Periodista Web, head of blogs at Linio, and Redactora at EL TIEMPO Casa Editorial. Paola holds a Master's degree in Digital Marketing from IAE Lille and multiple qualifications in communication and French language studies.