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Paulo Yoshimoto is an experienced professional in business development and marketing, currently serving as Go-to-Market Manager and previously as Business Development Manager at Happy Scribe since January 2022. Prior experience includes a role as Region Manager LATAM at SciSports, where Paulo developed a strategic roadmap that yielded significant revenue potential. Paulo also contributed to entrepreneurship as Vice President of Innovation at the Esade Entrepreneurship Club and drove business growth at Gráfica Biblos and Mambo through various strategic initiatives. Earlier positions at Lenovo encompassed roles from Marketing Assistant to Consumer & Trade Marketing Senior Specialist, achieving substantial market share growth and revenue increases through innovative marketing strategies. Paulo holds an MBA from Esade and a BBA from Universidad del Pacífico, enhancing professional expertise with a strong academic foundation.