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Jessica Gaffney is an experienced media buyer and account manager at Happy Hour Media Group since May 2018, having previously worked as a marketing coordinator at ReedHein & Associates and as a marketing specialist at Hemingway Marketing Group. Gaffney's expertise includes producing and enforcing brand guidelines to enhance message consistency and brand awareness, as well as collaborating with developers to redesign e-commerce platforms to improve user experience. Early career experience includes serving as a graphics assistant at JFK Library, where visual solutions were created to promote library events. Gaffney holds two Bachelor’s degrees from Eastern Washington University, one in Multi/Interdisciplinary Studies and another with a focus on Visual Communication Design and Business Administration.