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Jacob Michniewicz is currently the Regional Chain Manager for Happy Dad Hard Seltzer, beginning in January 2024. Previously, Jacob held several positions at Anheuser-Busch, including Marketing Director for Cutwater Spirits, where strategic consumer drinking occasions and experiential events were developed, and Commercial Director for NÃœTRL, facilitating the brand's key marketing integration in 2023. Jacob also served as Canteen Brand Ops Director, overseeing Anheuser-Busch's investment in Canteen Spirits and managing its transition to a wholesaler network in 36 states. Earlier roles at Anheuser-Busch included Commercial Manager, Sr. District Manager, Business Analyst, and Sales Representative, demonstrating a comprehensive background in sales, marketing, and operational support. Jacob holds Bachelor's degrees in Business Administration and Management and Applied Economics from Florida State University.