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Maëva Toure has held various roles in the communications and marketing industry since 2012. In 2012, they were the Responsable du pôle Communication at AIESEC. In 2013, they were the Assistant chef de projet marketing et commercial at Language Connexion and the Assistant chef de projet événementiel at Une Agence Américaine. In 2015, they were the Assistante Développement et New Business at W. In 2016, they were the Chef de publicité junior - Compte Promod at Mad&Woman and the Digital Project Manager at MNSTR. In 2017, they were the Community Manager Junior at La Grosse Equipe. In 2018, they were the Community Manager at Mirum South Europe. In 2019, they were the Social Media Project Manager at Elite Model Management Paris. Finally, in 2020, they were the Social Media Manager and Social Media Project Manager at happn.

Maëva Toure received their Bachelor's degree in Commerce international from KEDGE Business School between 2011 and 2013. Maëva then went on to earn their Master 2 (M2) in Communication & Création Numérique // Brand Management & E-reputation from ISCOM between 2014 and 2017. Finally, they obtained their Master of Business Administration - MBA in Production Audiovisuelle - Télévision from MBA ESG in 2017-2018.