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Rui Rocha Costa currently serves as a Customer Success professional at hAPI and operates as a Startup & Business Advisor at ruirochacosta.com since January 2024. In addition, Rui is active as a Mentorship Board Member at Unicorn Factory Lisboa and as an Advisory Board Member at Bairro, both since December 2022. Previously, Rui held the position of Head of Customer Marketing at Coverflex from May to December 2023, and spent several years as a Tutor at EDIT. - Disruptive Digital Education, where responsibilities included monitoring analytics and reporting. As a co-founder of EatTasty, Rui contributed to creating a food network aimed at empowering cooks and restaurants. Prior experience includes roles as a Digital Strategist & Business Developer at BySide and co-organizing TEDx events. Rui holds a Master's degree in Marketing and Strategic Management from Universidade do Minho and multiple technical qualifications in information technology.