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Guido Mack is an experienced professional currently serving as Project Leader for PS Days at Deutsche Messe AG since November 2022 and as Project Director of Digitalization at Deutschland Messe AG since September 2019. Previously, Guido held various positions at Deutsche Messe AG from August 2010 to September 2019, including Director of New Formats and Project Manager. Prior roles include Sales Manager at Rex-Rotary Vertriebsgesellschaft mbH and Management Assistant at Enterprise Rent-A-Car, alongside entrepreneurial activities at Mack-Net from August 1999 to October 2008, executing sales and marketing projects for notable clients like Beiersdorf GmbH and Volkswagen AG. Academic qualifications include an MSC in Industrial Engineering & Management from the University of Groningen and a Vordiplom in Economics from Leibniz University of Hannover, supplemented by a China Business Course.