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Neferkara is a deeply experienced brand leader possessing mastery of the digital ecosystem from online to physical retail. A former Nike Vice-President, Neferkara is a strong coach and mentor of large, diverse, multi-national teams with a track record of hiring and developing high performers. In her role at Hanna Andersson, Neferkara is a strong thought-partner on opportunities to improve the digital/e-commerce customer experience, as well as on perpetuating the brand's DE&I values, particularly as they bring on new talent.