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Ha Yeon Choi is an experienced researcher and designer specializing in UX research and service design. Currently serving as a 책임연구원 at Hankook Research Co. since January 2022, Ha Yeon Choi previously held positions as a Senior UX Researcher at LoungeLab and a UX Researcher at S Cube Design Lab. Prior experience includes a research role at EmotionLab, UNIST, and contributing as a designer and exhibition planning assistant at Busan National Science Museum. Ha Yeon Choi holds a Master of Science in Industrial Design from Ulsan National Institute of Science and Technology, and a Bachelor's degree in Product Design from Kyungsung University.