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Virawaty Setiawan has extensive experience in marketing and brand management. Virawaty has held various roles at PT HM Sampoerna Tbk., including Head of 'Reduced Risk Product' Marketing in 2019, Head of Brand Management for A Mild from 2013 to 2016, and several other managerial positions in product development and brand management. Virawaty also worked as Marketing Director at Philip Morris Korea Inc. from 2017 to 2019 and as Director of Portfolio Strategy and Development for Marlboro and Premium brands at Philip Morris Asia Limited from 2016 to 2017.

Virawaty Setiawan earned a Master's degree in Marketing from Prasetya Mulya Business School, from 2001 to 2003. Prior to that, they completed their undergraduate education in Chemical Engineering at Parahyangan University, from 1997 to 2001.