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Will Kreth is an accomplished entrepreneur and industry leader with extensive experience in metadata management, product strategy, and technology integration. As Founder and CEO of HAND (Human & Digital) since May 2021, Will has focused on enhancing identity intelligence and notability within the entertainment, sports, and fashion sectors. Additional roles include Board Member of the DOI Foundation, Co-Chair of the Digital Data Exchange (DDEX) Working Group, and Co-Producer of the Cyberthon Documentary. Previous positions include Executive Director at the Entertainment Identifier Registry (EIDR), Director of Metadata Management at Showtime Networks, and Senior Director of Product Management at Charter Communications. Will's educational background includes executive management training from Harvard Business School and studies at The New School and the University of Oregon.