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Clay Sifford is currently Founder and CEO of LASSO, a privately held, early stage workflow software (SaaS) for companies that employ a contingent, non-desk, project-based workforce. LASSO is headquartered in Nashville, Tennessee with an office in Atlanta, Georgia.

Prior to LASSO, Mr. Sifford was Founder and CEO of OVATION, a privately held, technology enabled company that delivers end-to-end creative strategy and solutions for complex live events all over the world. OVATION is headquartered in Nashville, Tennessee with an office in Boston, Massachusetts.

Mr. Sifford is a past board member of the Llwala Community Alliance (Kenya), and is an active member of Young Presidents Organization (YPO), where he has served in numerous positions over the years. He currently serves as Co-Chairman of the Young Presidents Organization - London Business School Program for fast growing companies.

He and his wife (Dorothy) live in Nashville, with their three children, Claiborne, Alexander and Caroline. He enjoys running, biking, fishing, snowboarding, and skiing.