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Jake Barrer is an experienced marketing professional with a strong background in performance marketing and eCommerce management. Currently serving as the Global Performance Marketing Manager at Aden & Anais, Inc. since December 2021, previous roles include Amazon and eTail Channel Manager at GUNNAR Optiks, where significant sales growth was achieved, and eCommerce Channel Manager at KitchenAid, known for driving a 350% increase in year-over-year sales. Jake also held positions at Versa Products, Inc. and MDF Instruments USA, leading substantial sales increases and marketplace expansions. A graduate of the University of Wisconsin-Milwaukee with a Bachelor's degree in Business Administration, focusing on Marketing, Jake possesses a robust skill set in data analysis, customer engagement, and strategic marketing.