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Tristan Laffey has a strong background in marketing and technology. Tristan began their career as an Account Manager at Constant Contact in 2019, where they focused on directing small and medium-sized businesses towards new marketing tech stacks and inbound marketing. Tristan also introduced creative back-end data solutions and implemented personalized marketing strategies.

In 2020, Tristan joined Thrive Pet Healthcare as a Marketing Manager, specializing in email marketing. During their time there, they drove customer retention and cross-sell services through engaging and optimized email campaigns. Tristan also played a key role in implementing a comprehensive CRM system to enable personalized marketing and automation.

In 2021, Tristan moved to Varo Bank as a Developer, focusing on email communication. Tristan developed and integrated engaging email templates to enhance customer retention, cross-sell, and acquisition. Tristan strategically optimized email channels, conducted tests for accuracy, and collaborated with the data team to implement segmentation lists for ad-hoc marketing.

Most recently, Tristan joined Halo Collar in 2023 as a Marketing Manager, responsible for lifecycle marketing. Further details about their specific role are not provided.

Tristan Laffey obtained a Bachelor of Business Administration - BBA degree from St. Petersburg College between 2018 and 2022. They specialized in the field of study of Business Administration and Management, General during their time at the institution.