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Michelle Hiland is a performance marketing growth manager at Hallow since June 2022, where responsibilities include leading global, data-driven growth marketing initiatives that enhance user acquisition and engagement. Previously, Michelle served as an app growth manager at Wahoo Fitness, overseeing a $1.7 million budget for the new software app's go-to-market strategy. Michelle's earlier roles include senior growth marketing manager at Good Deeds, CRM marketing manager at TrainingPeaks, and marketing manager at Mtn. Dog Media, LLC., where a broad range of marketing strategies were developed and executed. Michelle possesses a strong foundation in data analysis and marketing techniques, having held positions in marketing data specialization and instructional design. Michelle holds a BS of Business Administration and a BS of Arts and Science in Operation and Information Management and Integrated Physiology from the University of Colorado Boulder.