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Alexander is a leading expert in personalization, recommender systems, data mining, and CRM and an NYU Stern School of Business professor of information systems. He serves on the boards of the ACM Transactions on Management Information Systems, the INFORMS Journal on Computing and the Data Mining and Knowledge Discovery Journal. Dr. Tuzhilin’s patents and expertise have been utilized by Facebook, Google, and other notable technology leaders. His work has been featured in The New York Times, The Wall Street Journal, Business Week and the Financial Times. Dr. Tuzhilin helps ensure that Halla’s recommendation and personalization science is the best in the industry.