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Rabiatul Huda Mohamed Said currently serves as a CMO Executive at Haleon since April 2023. Prior experience includes an Executive Assistant role at McKinsey & Company, where responsibilities involved calendar management and communication for client service professionals. Rabiatul has also worked as a Patient Care Ambassador at Chiropractic First Group, assisting in patient flow and care, and held positions as an HR Coordinator cum Project Secretary at Aramco and an Executive Secretary at Hotel Maya. Rabiatul’s earlier roles include personal assistant duties for senior management at Gading Group and extensive administrative support for the Vice President at GOM Resources Sdn Bhd. Academic qualifications include a Bachelor's degree in Customer Service Management from Universiti Teknologi MARA and a Diploma in Hospitality Management from the Institute Hospitality Yayasan Pelajaran Johor.