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Amaeze M has a robust background in digital program innovation and consumer insight analysis. Currently serving at Thrive Tribe since August 2020, Amaeze M previously held the position of Senior Global Project Insight Analyst at PRS IN VIVO from October 2014 to October 2019, working with major clients such as Unilever, GSK, Nestlé, Procter & Gamble, Johnson & Johnson, Mars, and Coca-Cola. Prior experience at Procter & Gamble included roles as a New Product Design & Consumer Experience Consultant and R&D Front End Consumer Innovation Product Design Executive, focusing on new technology development for Gillette grooming products and Oral-B oral care products, respectively. Amaeze M holds a Master's degree in Clinical Nutrition from the University of Roehampton.