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Hugo B. has a diverse work experience in various roles and industries. Beginning in 2010, they worked as an Account Manager Assistant at Awin Global for over a year. In 2012, they served as a Digital Consultant at KOMILFO and was also a Paid Consultant Assistant at PriceMinister. In 2013, they became the Digital Store Manager at MOONDREAM, where they built and deployed the digital store for the company across 10 countries. At Sarenza, from 2015 to 2017, they held multiple roles, including Senior Consultant SEM and Shopbots, and later Head of SEM & Shopbots. From 2017 to 2019, they were the Head of Acquisition at Younited Credit before moving to Maisons du Monde as the Head of Acquisition. Currently, they hold the position of Country Manager France at Hairlust since the beginning of 2022. Throughout their career, Hugo B. has demonstrated expertise in digital strategy, team management, and deploying in-house processes.

Hugo B. began their education in 2006 at Lycee Jean-Baptiste Corot, where they pursued a degree in Economics. Hugo completed this degree in 2008, after which they joined ICN Business School from 2008 to 2012. At ICN Business School, they obtained a Master 2 degree in Marketing. Recently, in 2021, Hugo B. attended Ecole O'clock and completed a course in Technologies de l'information, specializing in fullstack JS (React). This summarizes Hugo B.'s education history.