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Kate ZHANG is an accomplished digital marketing professional with diverse experience in various roles. Currently serving as the Digital Marketing Lead at Haircare Group since August 2023, Kate previously held positions such as Senior Digital Marketing Specialist at ADME Advertising, and Digital Marketing Manager at NightOwl Convenience. Earlier experience includes working as a Marketing Specialist at Springers Solar, where Kate independently built a branding website, and as E-Commerce and Marketing Manager at Star Sparky Direct Pty Ltd, leading multiple departments to align marketing strategies with online sales targets. Kate started the career as an intern at Ogilvy, assisting with public relations management for notable clients. Kate holds a Master’s degree in Marketing and Advertising from The University of Queensland.