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Taylor Race is a skilled marketing professional with extensive experience in digital marketing and content management. Currently serving as the Marketing Content Manager and previously as a Digital Marketing Specialist at Rolf C. Hagen Inc. since May 2019, Taylor focuses on website optimization, SEO, content testing, and data analysis using tools like Google Analytics and Hotjar. Taylor has successfully executed various B2B and B2C CRM campaigns utilizing Salesforce Marketing Cloud and has managed social media advertising across platforms such as Facebook, Instagram, Pinterest, and TikTok. As a self-employed Digital Marketing Specialist since November 2017, Taylor has created e-commerce websites and implemented effective advertising strategies on Google AdWords and social media. Previous roles include Digital Marketing Manager at West Island Doors and a Teaching Assistant at Concordia University’s John Molson School of Business. Taylor holds a Bachelor of Commerce in Marketing and Entrepreneurship from John Molson School of Business, alongside prior education in commerce and high school studies.