Paola Salgado Vera

Growth Director at Habi

Paola Salgado Vera has a diverse work experience background. Paola started their career as a Finance Intern at GSK, where they managed accounting and reconciled payable and receivable accounts. Paola then moved on to work as an Auditor at EY for a year.

Afterwards, Paola joined Universidad Externado de Colombia as a Promoter, a role they held for two years. Following that, they worked as an EMEAI Sales Operations Intern at Agilent Technologies, where they handled sales operations and provided support for internal and external requisitions.

Their marketing career began at Domicilios.com, where they initially served as a Digital Marketing Manager, responsible for designing and implementing the company's digital marketing strategy. Paola was later promoted to Head of Performance Marketing, where they created and implemented effective marketing strategies across online and offline channels.

Paola then joined Merqueo as a Director of Marketing, where they were responsible for sales and user acquisition. Paola managed the budget and collaborated with the commercial and trade marketing teams to drive efficient growth month by month.

Currently, Paola is employed at Habi as a Growth Director, where they are responsible for defining marketing, growth, communication, PR, and media strategies at a regional level. Paola ensures the achievement of company goals and manages key performance indicators (KPIs) while aligning stakeholders and mobilizing teams for success.

Paola Salgado Vera has a diverse education history. In 2008, they started attending Universidad Externado de Colombia, and they completed their studies in 2013. However, the specific degree or field of study is not mentioned. In 2014, Paola received a Certificate in Entrepreneurship from the same institution.

In 2015, Paola joined Universitat Autònoma de Barcelona and pursued a Master's degree in Management and International Business. Paola completed the program in 2016, although the field of study is not specified.

Returning to education in 2021, Paola enrolled in Universidad de La Sabana for a Diploma in Strategic Marketing. This program was completed in 2022.

In addition to their formal education, Paola has obtained certifications in "Gestión efectiva del tiempo" and "Liderazgo creativo" from Platzi in January 2022. The specific institution that granted these certifications is mentioned.

Overall, Paola Salgado Vera has a history of pursuing educational opportunities in various fields, including management, international business, entrepreneurship, and strategic marketing.

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