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Sirpa Lassila has extensive work experience in various roles and organizations. Sirpa is currently serving as a Principal Lecturer at Haaga-Helia University of Applied Sciences since August 2020. Prior to this, they worked as a Senior Lecturer and Development Manager at the same university. Sirpa also holds the position of Task Manager in the Entrepreneurship and Design Thinking Program at Ulysseus European University. In addition, Sirpa Lassila co-founded Riviera4You and has experience as a Development Manager at Haaga-Helia University of Applied Sciences. Sirpa has also worked as a strategic planner at Coca-Cola Finland. Throughout their career, Sirpa Lassila has held multiple roles in the field of education, lecturing, and program development.

Sirpa Lassila completed a Doctor of Philosophy (PhD) degree in Business, Management, Marketing, and Related Support Services from the University of Westminster between 2014 and 2020. Prior to that, they obtained a M.Sc. (Econ.) degree in International Business Management from the Turku School of Economics at the University of Turku between 1988 and 1993.