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Jeff Merkel has over 20 years of work experience. From 1996 to 2001, they worked at PricewaterhouseCoopers (UK) as a Management Consultant. In 2001, they joined Apple Computer as a Marketing Manager. From 2002 to 2007, they worked at Motorola as the Director of Market Development, leading the sell in and commercialization of mobile software solutions direct to consumer. Jeff then joined AdMob as the Vice President and General Manager and Senior Director of Business Development. In 2009, they founded H2 (H2.co), a global leadership group for the digital industry, and served as a Board Director. From 2010 to 2015, they worked at Google as the Director of Global Android Partnerships, Director of APAC Partnerships, and Director of Global Mobile Sales. In 2015, they co-founded Ladder.

Jeff Merkel completed their MBA at Stanford University Graduate School of Business from 2000 to 2002. Prior to that, they obtained a BS in Business and a BA in Mathematics from Taylor University from 1992 to 1996. Jeff also holds a certification from FINRA for Series 7.