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Husam Elfaki currently serves as Head of Design at Gymshark since February 2023. Prior experience includes Creative Director at SUITCASE Magazine overseeing design and creative direction for the SUITCASE Group from September 2021 to December 2022. Husam has held various senior art director positions at notable companies such as Stink Studios, forpeople, Huge, and ueno., contributing to visual design and strategic direction across multiple high-profile projects. Additionally, Husam led visual and experience design at Chelsea Football Club, focusing on cross-platform design systems and brand efforts. Academic qualifications include a Master's degree in Multidisciplinary Design Innovation and a Bachelor's degree in Interactive Media Design from Northumbria University.