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Michal Roupa is an experienced marketing and CRM professional currently serving as the Head of Marketing Automation at GymBeam since October 2021, following a role as a Marketing Automation Specialist. Prior experience includes a position as Senior CRM Specialist at Dr.Max Pharmacy Chain from June 2018 to September 2021, where responsibilities encompassed creating a corporate CRM strategy, leading a CRM team, and developing loyalty programs. Earlier roles include CRM Specialist at mediworx software solutions, a.s., focusing on customer selection for campaigns and data analysis, and a Researcher at Comenius University in Bratislava, analyzing demographic data. Michal Roupa holds a Doctor of Philosophy - PhD in Demography and Population Studies, a Master's degree in the same field, and a Bachelor's degree in Geography, all from Univerzita Komenského v Bratislave.