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Anton Priatel is an experienced digital marketing professional specializing in SEM and PPC, currently serving as the Head of SEM & PPC at GymBeam since October 2021. Anton leads a team managing a substantial performance budget, overseeing complex campaigns across multiple platforms for a rapidly growing e-commerce project in the CEE region. With expertise in developing and implementing effective PPC strategies, utilizing advanced automation tools, and analyzing performance metrics to optimize ROI across 12 countries, Anton collaborates with various departments to align PPC initiatives with business objectives. Prior roles include Senior PPC Specialist, Campaign Specialist, and Online Marketing Specialist, showcasing a strong background in managing PPC campaigns, data analysis, and digital strategy. Anton holds a Master's Degree from the Technical University of Košice and has extensive experience in financial reporting and accounts payable from past positions at T-Systems Slovakia s.r.o. and LafargeHolcim.