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Peter Reitano serves as a Partner in Growth at Academy Inc. since January 2023, focusing on content and connection. As Founder of Gwella since March 2020, Peter has developed accessible mushroom-based wellness brands, supported by notable investors such as Vice Ventures and Palo Santo. Additionally, Peter advises GreenSky Capital Inc., an investment firm targeted at early-stage Canadian technology companies, and holds board positions at PSYCHâ„¢ and Super Cartelâ„¢, focusing on mental health innovation and cannabis ventures, respectively. As an advisor for Quill Inc. and Share, Peter contributes to podcasting and automated investing strategies. Peter also mentors young entrepreneurs at Futurpreneur Canada and previously advised Combilytics Corp. and Rizer Social, enhancing their focus on life extension and influencer marketing.